Bank of the West - Mobile Banking

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A love letter to the best coast with a splash of banking:

The Bank of the West mobile app has everything you want in a banking app, but what really makes it special is the way it seamlessly fits into life in the west.  So in this campaign we wanted to play up  the fact that using it doesn’t have to take anything away from living here. By showing everyday moments in the west and letting that simplicity speak for itself the takeaway is clear: Mobile banking in the west can be just as simple as living here.



ACDs: Greg Coffin, James Duffy

CW: Kate Johnson

AD: Me

Director: Christian Sorensen Hansen