Barefoot Wine & Bubbly- Social

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PROJECT:

Barefoot wine is all about making wine less serious and more fun. Or, as their tagline states, "Get Barefoot and have a good time." In 2014 we set out to define a new model for the way we produced social content for Barefoot Wine- The Toe-llective.
Every week we would get down and dirty and create vines,
gifs, short videos, images etc. to help Barefoot get into the conversation of whatever was trending at the moment.

 

Each month or so a different creative team would be responsible for the content at that time.  I would work with the teams to concept, shoot, build, design and create these posts ourselves.

PEOPLE:

Various awesome creative teams.

Content Design/AD: Me

 

LOVIN:

All the wino mom's  that like stuff on Facebook.