Los Mineros Taqueria - Branding

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Being able to combine two of my favorite things, tacos & design, is basically a dream project. Los Mineros aka The Miners is a new delicious Mexican restaurant opening up in Nevada City, CA by the minds and mouths of Amber Justis and Jason Moniz.  Many years ago Nevada City was founded by miners during the Gold Rush and many other years ago silver miners, in Mexico made their own version of dynamite by rolling gunpowder in twists of paper. They called these tacos,which means “plug” or “wadding.” On their lunch breaks they’d eat meat wrapped in small corn tortillas, and they nicknamed these spicy creations, tacos.  And thus Los Mineros and its' logo/swag/menu design were born.