Every Mother Counts - Cannes Young Lions Print:  Bronze Lion Winner

PROJECT:

Bronze Lion award winner for the 2015 Cannes Young Lions Print competition.

 

This year Cannes Young Lions presented the print teams with a brief with a larger purpose: present one single print piece that will help illuminate the plight of mothers across the globe. Our research revealed that the #1 issue contributing to 289,000 maternal deaths each year was complications with, and lack of, transportation. We found a simple solution: use the most recognizable image of motherhood--the baby bump-- to illuminate the massive bumps in the road these women must overcome simply to become mothers.

PEOPLE:

CW: Ian Hill

 

 

LOVIN:

Bronze Lion, USA Today Sponsor Spotlight

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