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Reebok x Cardi B

Reebok x Cardi B

Guess who was my 2020 Spotify Unwrapped Top Artist? The Queen of 0 fcks herself, Cardi B. From her Coronavirus remix to WAP to then launching her own for women by women Reebok shoe line, it’s safe to say Cardi definitely had a better 2020 than me. Especially because we pitched to win this new business when the world was going into a complete lockdown. Thankfully Cardi never makes sense, so this work didn’t have to either. 0 fcks, 0 explanations, 697341 hours talking to screens.

 


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Good People:


CDs - Byron Del Rosario & Ryan Hoercher


Copywriter - Bryson Schmidt


Director - Jora Frantzis