Seeds of Change: Endangered Eats
Over the last century, 93% of our fruit and vegetable varieties have gone extinct. Isn’t that crazy?? Why don’t we worry about the vegetables going extinct as much as the animals?? Seeds of Change set out to get that same level of support for one specific endangered fruit, a tomato. A one day only restaurant event was created and I helped design and brand all the assets for it.
Seeds of Change: Save the Flavors
The event and other supporting campaign materials pushed people to our site, Save The Flavors. On the site, people could learn about our endangered fruit research as well as how to grow and eat the Cherokee Purple Tomato to help save it.
Good People:
Copywriter - Nate Totten
Art Director - Alyssa Collis