Uber Eats
Photography

Uber Eats: New Global Photography Library

My first project- and introduction to Uber Eats- was working with the internal brand design team to define the brand’s photography look and feel. From there, we executed on that vision, building a massive global library of assets for internal and external teams to use. AKA Getty Images for Uber Eats, yes please, pero not ugly.

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Art Direction

I led the search, selection and briefing of our photographers. It was important to collaborate with eyes that could capture moments that felt like real life. Our goal was to create images driven by story, humanity, honesty, warmth, the in-between moments of life, and most importantly craveability. Prioritizing natural light, a constant sense of movement, a diverse cast and varied locations helped us express the global everyday use cases of Uber Eats. With a new brand mission of “reimagining the way the world moves for the better” it was important to incorporate a sense of movement in all images.

Movement

Form + Figure

Capturing movement at its most literal-through human figure or subject matter.
Illusion of movement.

Creating a sense of movement to come, before or after.
Through technique

Reinforce a sense of movement through unexpected perspectives, dynamic use of light and shadow, and heavy motion blur.
Moved emotionally.

Portraiture that captures an authentic moment of joy, pride, levity or otherwise to move viewers emotionally.

Craveability

Everyday Brand Presence

Drivers + Couriers + Merchants

The In-between

Production

It’s a real treat to get a project that is solely photography and brand focused. We went to tooown. Actually multiple towns- San Francisco, Los Angeles, Mexico City, & Lisbon with two separate incredibly talented photography teams- RJ Shaugnessy for lifestyle imagery and Graydon Herriott for food imagery. We shot over 1000+ images, they now live and shine in places I’ll never be able to keep track of- in the uber eats app, on billboards, in global presentations, videos, websites, wrapping paper, emails, mugs, train stations, the moma (no), all over the world. What power!